Paula Zamudio was born and raised in a beach city in the east of Mexico, surrounded by nature and the local folklore. Drawing was always the default activity for her from her earliest memory. She majored in graphic design at a local university and worked in an animation studio in Mexico City. She went on to get a master’s degree in Illustration at the UPV in Spain. Her work is inspired by nature, fashion, fantasy and antiques. She’s mostly interested in publishing, educational and packaging illustration.